Your product page is the highest leverage point in your store. It’s the quickest path to more orders and increased revenue. On average, brands see a 20-30% increase in daily orders depending on the severity of UX and conversion issues.
Once your PDP is performing at its best, we expand optimisation across collections, homepage, and cart to compound the gains.
Your Shopify store is measured against product page standards used by the top 1% of eCommerce brands globally. All informed by the Baymard Institute, the gold standard in UX research.
We identify exactly where your product page falls short against category leaders, where customers are dropping off, and what it's costing you in revenue.
Insights from UX research and behavioural analysis are transformed into high-performing product pages. Designed to improve usability, customer experience, and brand performance.
The result is a product page that outperforms the brands your customers are also considering.
Designs are built directly into your Shopify store and validated through A/B testing, so every change is proven to perform before it's locked in.
Once completed, the product page is optimised to a top 1% standard. We can then continue ongoing optimisation of the product page or expand improvements across collections, homepage, and cart.
It generates significantly more revenue from your existing traffic. Every advertising dollar produces a higher return to create a stronger overall store performance and long-term business value.
“We worked with Ecommerce Standard to improve our product pag and the difference has been huge. They dug into heatmaps and user recordings to understand how people were using our site, then used that insight along with Baymard best practices to make smart changes.
They handled all the Shopify development so it all just worked smoothly. Since the update, our sales have gone up 37% compared to the previous month, which we’re really happy with".
“Ecommerce Standard did a great job with an audit and redesign of our home page. They brought in a wealth of knowledge and skills. Very happy with the end result and I can truly recommend them!”
“Our recent CRO optimisation test delivered over 20% growth during testing which we have now rolled out and is continuing to deliver excellent results. It has been really easy to work with the team, great communication, open to feedback”.
Every recommendation we make is informed by the Baymard Institute research and designed to the specific requirements of excellent brand experience.
We improve your user experience while keeping your branding intact. We don't use urgency tactics, aggressive popups, or mass-market conversion shortcuts that undermine premium brands.
Our entire methodology is built around improving conversion while preserving the brand aesthetic that drives desire in the first place.
Many web agencies redesign for aesthetics. Other CRO agencies apply generic, mass-market tactics.
Every change we make is backed by the Baymard Institute's 700+ UX guidelines, the most rigorous ecommerce research platform used by 71% of all Fortune 500 ecommerce companies. We then validate these findings against your specific store data from Microsoft Clarity and GA4.
We don't guess or apply templates. We identify exactly where your store is underperforming and address the flaws that are costing revenue.
Product pages have the highest impact on conversion and revenue.
This is where purchase decisions happen, meaning improvements here deliver the fastest and strongest results.
From there, we expand optimisation into other key pages of your store, including collections, homepage, and cart.
Most brands see between a 20-30% increase in revenue after the new product page is implemented.
Once onboarding is complete, your product page is generally live after 30 days.
We generally require around 20,000 monthly visits to run statistically valid A/B tests and confidently measure performance.
Below this level, we can still optimise your product pages. However validation will rely more on behavioural data rather than formal split testing.
You can keep your current Shopify theme.
Shopify themes are built as general-purpose templates and are not designed to meet high UX standards, especially on mobile. We work within existing themes and optimise the product page using your current setup, without requiring a full migration.
Full documentation is provided so your internal team can manage changes without relying on ongoing developer support.
Access to your GA4, Microsoft Clarity, and Shopify admin. We never make changes without your explicit approval.
A 60-minute onboarding call to understand your brand, customer, current performance, and own insights for the product page.
Brand guidelines and any existing creative assets to ensure the redesign is built with your brand aesthetic.
From there, we handle everything else. Most brands are fully onboarded within 5 business days of signing.
We require internal collaboration to successfully implement the new page.This generally includes:
That's it. We handle the research, design, development, and measurement. You stay focused on running your brand.